Marriott created a partnership that turned F1 The Movie into more than a film, creating a global travel and lifestyle moment for the film’s release. This deep dive with Marriott’s Chief Commercial Officer, Peggy Roe, pulls back the curtain on how the brand transformed cinematic storytelling into real-world engagement through integrated activations, loyalty experiences, and premium content. Explore how their partnership with the film channeled speed, spectacle, and fandom to drive both brand love and measurable impact—proving that when entertainment meets experience, everyone wins the race.